Paytm Mall delists 85,000 sellers for not meeting quality norms

Online shopping platform Paytm Mall, which is operated by Paytm E-Commerce Pvt. Ltd has delisted about 85,000 sellers for failing to meet its quality standards.

In order to revamp seller registration and onboarding process, the company made this move. The move will also enhance the customers experience on company’s platform.

According to the company statement, traders who want to sell their products through Paytm Mall will have to furnish brand authorisation letters, besides running strict quality and service audits. They will also have to submit their registration number, shop location and photos, and goods and services tax identification number in order to list their products on the platform.

“This criterion blocks potential fraudulent merchants on signing up and creating a bad customer experience on the platform,” the company added.

Paytm Mall will also enable brands and shopkeepers to set the return, exchange and refund policies for their products, and offer complete support through its network of logistics partners.

Paytm Mall has over 17 fulfilment centres across the country to offer consumers an efficient online shopping experience.

The platform would also offer sellers the widest reach through its vast network of over 40 courier partners, it said.

The Paytm Mall also launched an ungraded version of the Paytm Seller app, available in 7 regional languages allowing anyone with a smartphone to set up an online shop on Paytm Mall.

Paytm Mall is available on Android, and lists over 68 million products sold by 1.4 lakh sellers spread over 1000 cities and towns across the country.