Polaris India on Thursday launched all-new 'Indian Springfield' cruiser bike, priced at Rs 31.07 lakh (ex-showroom Gurugram).
"The Indian Springfield is one of the best bikes in our product portfolio as it offers the best mix of touring comfort and urban versatility through its blend of classic styling and comprehensive modern technology," EPPL & Polaris India CEO & Director Pankaj Dubey said in a statement.
The launch of the motorcycle is part of the company's strategy to introduce products which would take the growth story of Indian Motorcycle to the next level in India, he added.
"The new Indian Springfield was not designed to fill a space in our line-up; it was built to fill a space in the hearts of riders who value the rich heritage and fine craftsmanship of Indian Motorcycle, and who want both a pure touring bike and a sleek urban cruiser," Dubey said.
The bike comes with various features including a chassis which can handle a wide load range, ABS, cast aluminium frame with integrated air-box, cruise control, keyless start among others.
It also comes with tyre pressure monitoring, adjustable passenger floorboards, tank mounted electronic fuel gauge, time clock and average fuel economy display.
Dubey said the sales during the current year have grown by 20-25 per cent as compared to the previous year.
"We also plan to launch dealerships at Jaipur and Cochin in the next few months. Already, we have established five new showrooms this year," he added.
Last year, the company had only three dealerships across the country.
On new launches, Dubey said the company would introduce Chieftain Dark Horse bike in the coming months.