Tata Motors unveils new performance sub-brand TAMO, first sportscar launch in March 2017

Leading auto maker Tata Motors unveiled its new performance brand TAMO, which has been positioned on the lines of the ’N’ wing at Hyundai or the Mugen division at Honda. The company will reveal its first product under TAMO, the Futuro on 7th March 2017, ahead of the 2017 Geneva Motor Show. 

According to the Tata Motors, the Futuro will be "a stunning-looking car for the money." The company will undertake limited production of the car and the production version is expected to hit the market by 2018. It is expected that the two-seater sports coupe Futuro will be priced around Rs 25 lakh.

The engine details of Futuro are not fully out but it is expected that it will be powered by a 1.2 Revotron turbocharged engine that will develop close to180 hp of power. While these figures do not sound worthy of a two-seater sports car, the Futuro will be made with lightweight materials and hence will weigh less and sport a healthy power-to-weight ratio.

TAMO as a sub-brand will play a critical role in new product development for the entire group. The sub-brand will operate with only two platforms instead of the six used by Tata Motors presently. Both these platforms will be modular in nature and one of them is the Advanced Modular Platform (AMP).

The AMP platform is claimed to be highly modular and can spawn cars with different body styles and support a wide range of powertrain configurations.

TAMO will also serve as a technology hotbed for Tata Motors as the sub-brand aims to work on a leaner and quicker work model, allowing for low-cost and quicker development of innovative technologies.