Chinese smartphone manufacturer Xiaomi has claimed to have sold a record one million smartphones in India. The company reached the historic milestone during the last 18 days in the ongoing Diwali festive season despite boycott calls of Chinese goods in the country.
The Beijing-based company now aims at becoming largest smartphone vendor in India in the next three to five years. Incidentally India is also the fastest growing mobile phone market in the world.
State-run China Daily reported that the company in its internal letter announced that the company has sold one million smartphones in the first 18 days of this month in India.
Founder and CEO of Xiaomi Lei Jun said, "India is an extremely important market in Xiaomi's globalisation strategy. It has become our largest market outside of the Chinese main land.”
The announcement comes after its arch-rival Huawei Technologies Company Limited said it would start assembling phones in India from October under the Make in India initiative.
The move highlights Xiaomi's latest efforts to revive declining sales as the Chinese smartphone market, its home turf, is reaching saturation, the report said.
It came in the midst of anxieties among Chinese investors over growing calls for boycott of Chinese goods in India following China's blocking of India's move to ban JeM chief Masood Azhar at the UN and blocking India's bid to become the member of the Nuclear Suppliers Group (NSG).
In September, Xiaomi became the third-largest smartphone vendor within India's top 30 cities with 8.4 per cent market share, the firm quoted data from International Data Corporation (IDC) as saying.
"We will continue investing in India-expanding our supply, and further improving our after-sales service," Lei said.
Launched in 2010, Xiaomi achieved a rapid rise by seizing the e-commerce boom in China to sell handsets directly to consumers. But as online sales of smartphones reached its peak, it is struggling with declining sales and facing mounting pressure from rivals such as Oppo and Vivo, the report said.