NIRAA by SDG Launches Ultra-Thin Premium Sanitary Pads, Redefining Menstrual Comfort

VMPL

New Delhi [India], September 2: In a bold step towards transforming women health and hygiene in India, NIRAA by SDG, a homegrown wellness brand, today announced the launch of its ultra-thin premium sanitary pads - a product designed to designed to offer Indian women 360° leak protection, superior absorbency, and rash-free comfort in a feather-light form - blending comfort, confidence, and care like never before.

With India still grappling with low awareness and accessibility around quality menstrual products--where only 36 of women use sanitary pads regularly (NFHS-5 data)--NIRAA by SDG aims to disrupt the market with its affordable yet premium-quality solution, bridging the gap between necessity and dignity.

Periods are not just about managing a cycle--theyre about enabling women to live freely, work confidently, and feel empowered every single day, said Shubha Gupta, Founder, NIRAA by SDG.

Our ultra-thin premium pads are a step forward in our mission to break taboos, raise menstrual health standards, and put women well-being at the centre of innovation.

Available nationwide through online platforms, retail partners, and

www.niraabysdg.com

, the launch aims to make affordable, premium menstrual care accessible to every woman.

About NIRAA by SDG

NIRAA by SDG is a purpose-driven wellness brand committed to women health, menstrual hygiene, and breaking societal stigmas around periods. Through product innovation, community outreach, and awareness campaigns, NIRAA by SDG envisions a future where menstrual care is not a privilege but a basic right for every woman.

About Shubha Gupta

Shubha Gupta is an award-winning entrepreneur and recipient of the Nari Shakti Award for her work in women empowerment and menstrual hygiene. She is the Founder of NIRAA, an eco-friendly sanitary products brand, and the Managing Director of SDG International, a sustainable packaging solutions company. In 2018, she co-founded Innvictis Edutech, a global education consultancy connecting students to 200+ universities worldwide. She also pursues her passion through Vastu By Shubha, offering modern Vastu consulting for individuals and businesses.

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