Aamir Khan starrer ‘Thugs of Hindostan’ flops in China

Aamir Khan’s “Thugs of Hindostan” failed to impress Chinese audiences with poor opening on Friday which will be his first flop in the Chinese market after a string of box office hits. This is first movie that failed to click in China after the massive success of his previous films 3 Idiots, Dangal and Secret Superstars which won him massive revenues besides a huge fan following.

“Thugs of Hindostan” raked 10.74 million yuan (USD1.56 million) at the box office and according to Chinese movie ticketing platform Maoyan, the movie is estimated to get in only 96.1 million yuan, possibly the worst of Aamir’s movie performances in China, sate run Global Times reported this weekend.

“Thugs” had performed miserably at the Indian box office too and the makers had hoped Aamir’s popularity in China will help the film pull through but that did not happen, the report said.

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The day the TOH trailer was released on YouTube, the general perception became evident that it was a copy of the Pirates of Caribbean with Aamir’s acting resembling the acts of Captain Jack sparrow. An Indian connect had been tried to force fit by relating it with the Indian freedom struggle.

Aamir, who is known as Mi Shu or Uncle Mi in China, had produced a special Chinese edition. He had also promote the film for almost two weeks before the release by visiting a number of key cities including Guangzhou, Xi’an, Nanjing and Shanghai.

With the failure of ‘Thugs of Hindostan’, it is quite evident that films with weak content cannot turn out to be blockbuster even if it is released during the festive season. Films like Sonu Ke Titu Ki Sweety, Raazi, Sanju, Stree and Badhaai Ho managed to churn out good at the box-office because of its strong content quality.

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However, despite poor reviews and declining box-office records, TOH has managed to cross the Rs 100-crore mark over the weekend.

Another trade analyst and film critic Taran Adarsh called ‘Thugs of Hindostan’ as ‘the biggest shocker of the year 2018’.