Actor John Abraham gives prefernce to quality work and considers money as secondary. The 43-year-old actor-producer said that before signing any brand, he reads all clauses mentioned in the contract carefully to bring value to the product he is endorsing.
"I micro manage everything. I micro manage my entire life.You get more eyeballs for a brand if you sign on a cricketer oractor to endorse a brand. But it's the responsibility of anactor to sign a brand he believes in," John told October 21 evening at an event when asked about how careful he iswhile singing a brand.
"If I like certain things like motorcycle or fitness butit has to go with my personality. He (referring to himself)just doesn't want to be model he wants to be a role model. Onedoes this (endorsing brand) either he wants to build his equityor make money. For me money is not important. Choosing a brandis more important.. money is a by product," he said.
On the film front John is looking forward for "Force2", which releases on November 28.