Anushka Sharma initiates campaign to spread awareness about Tiger conversation

Bollywood actor Anushka Sharma has been known for her support towards animal welfare and equal rights. Taking the notion even further, the actor will initiate a campaign to save tigers and has partnered with Discovery Network and World Wildlife Fund (WWF) for Project C.A.T: Conserving Acers for Tigers, aimed at raising awareness to preserve the habitat of the rapidly collapsing tiger population. Tigers are dealing with the fear of extinction and hence these wildlife species need urgent protection and care.

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Bollywood Hungama reports a source that says, “Anushka will be the face of this campaign that will spread across the country! She will be shot for an awareness initiative to be aired on TV and digital platforms of an international network. Anushka has consistently championed the cause of animal welfare and she is the best person to front this campaign. She announced her dream project of building an animal shelter on her birthday and she has also been celebrated by PETA for championing animal rights over the years.”

Tiger population is facing adversity and in the last century alone, the wildlife species have vanished at an alarming rate of 96 per cent. At present, only 4,000 tigers exist in the world owing to habitat loss and pervasive poaching.

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“Anushka will promote widespread efforts under Project C.A.T. Project CAT is underway in India in Manas region as well as Sundarbans forest located in the coastal region of Bay of Bengal,” the source further reveals. With the campaign in hand, Anushka will work towards creating awareness about Tiger conversation.

On the work front, Anushka is gearing up for her upcoming flick Zero. The Aanand L Rai directorial also stars Shah Rukh Khan and Katrina Kaif in leading roles. The film is slated to hit the theatres on December 21, 2018.