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'Baahubali 2': AMD senior VP Raja Koduri says Prabhas-starrer to be proved as stepping stone to increase virtual reality market

'Baahubali 2' Will Be Proved As A Stepping Stone To Enlarge The Virtual Reality (VR) Market Beyond Films And Entertainment, Said AMD Senior Vice President And Chief Architect Raja Koduri.

PTI | Updated on: 24 Apr 2017, 01:40:22 PM
Raja Koduri


Prabhas starrer 'Baahubali: the conclusion' will be proved as a stepping stone to enlarge the Virtual Reality (VR) market beyond films and entertainment, said AMD Senior Vice President and Chief Architect Raja Koduri.

"The impact of virtual reality will extend way beyond films and entertainment.. It will have a profound impact on other markets like education, medicine, travel and all of those things.. Baahubali actually sets a stepping stone for all of these markets," Koduri told ET Now in an interview.

He was replying to a question whether VR technology was commercially viable and if there was any appetite for it among Indian filmmakers.

Koduri, who is the cousin of the films director, Rajamouli, said India is a huge market and there are many amazing untold mythological stories which need to be told using VR technology.

To another query on affordability of VR technology, Koduri said AMD has been very successful in not only bringing VR to the market, but also making it very affordable.

Many companies including Imax have been making efforts in this regard and also in China, where many virtual reality arcades have been set up, he added.

Also Read: 'Baahubali 2': Kannada outfits withdraw protest against Sathyaraj aka Kattappa, advises him to 'watch his words'

"More than an year ago a VR computer used to cost almost USD 2000 and now with efforts of AMD, we have computers that cost as little as USD 500," he said.

On the collaboration between AMD and Arka Media, Koduri said his company has tied up with Arka Media to bring the VR experience to people outside theatres, by setting up kiosks at malls and cafes across India.

"When Rajamouli saw the VR experience, he was inspired and so we had a match made in heaven where as a technology company we wanted a piece of content (Baahubali 2) created by Rajamouli that would push our technology in the market... That is how the whole collaboration came together," he added.

Also Read: Watch | Saahore Baahubali song Promo from Baahubali 2 : The Conclusion

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First Published : 24 Apr 2017, 01:00:00 PM