'Bareilly Ki Barfi' box office collection Day 1| Ayushmann Khurrana, Kriti Sanon starrer earns 3-4 crore: Reports

Kriti Sanon, Ayushmann Khurrana and Rajkumar Rao's much talked about movie 'Bareilly Ki Barfi' hit the theatres on Friday and reportedly witnessed a slow start at the box office.

According to the media reports, the movie witnessed an occupancy of 5 to 10 percent for the morning show. 

Trade analyst Girish Johar said, “It is too early to talk about Bareilly Ki Barfi. The film has opened on a low note. It has not been up to the mark. I am expecting it to reach the Rs 3 to Rs 4 crore mark on Friday,” he said.

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Reportedly, the box office collection of 'Bareilly Ki Barfi' might be affected with the ongoing dream run of Akshay Kumar's 'Toilet: Ek Prem Katha' which is doing a wonderful business.

In fact, the movie also has a competition from Hollywood release Annabelle: Creation.

“Toilet: Ek Prem Katha will obviously be a strong contender for them (Bareilly Ki Barfi) this week. The Hollywood release Annabelle: Creation has a good brand recall. It also has a strong fan base,” Girish added said.

READ: Bareilly Ki Barfi poster shows Rajkummar Rao in a saree

Indeed, it is going to be a tough competition for Ayushmann-Kriti starrer but a good word of mouth might do wonder for it.

Helmed by Ashwiny Iyer Tiwari, the movie is a romantic comedy, featuring a love triangle between the three lead characters.