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Being Human! Shah Rukh Khan to return 50 pc money to distributors

Superstar Shah Rukh Khan’s Latest Release ‘Dilwale’ Didn’t Lie On Expectations And Also Failed To Collect Much At Domestic Market. It Was Expected That The Film Will Set New Benchmarks And Will Be The Biggest Ever Hit Of His Career But With Odd Results Distributors Faced Heavy Losses On Pockets.

News Nation Bureau | Edited By : Ankit Pal | Updated on: 06 Feb 2016, 01:16:35 PM

New Delhi:

Superstar Shah Rukh Khan’s latest release ‘Dilwale’ didn’t lie on expectations and also failed to collect much at domestic market. It was expected that the film will set new benchmarks and will be the biggest ever hit of his career but with odd results distributors faced heavy losses on pockets.

To compensate the loss, Red Chillies owner Shah Rukh Khan has decided to return 50 per cent of the amount to the distributors. This was the first time SRK’s production house had become a distributor with Rohit Shetty Productions.

Trade analyst Komal Nahta tweeted the development, saying that “few do what SRK has done”.

The reason behind poor performance of the film has been cited as the SRK’s intolerance remark which made many boycott the film.

Shah Rukh Khan accepted Dilwale debacle at a press conference by saying, “I don’t think the film has done as well as it should have. I am personally disappointed with that.””

Though the film managed to perform well in International markets. Minting close to Rs 192 crore overseas, it has become SRK’s highest grosser outside India. Its lifetime collection in India is of Rs 148 crore, far away from what was expected.

Shah Rukh Khan’s two more films are scheduled to release in coming days and it is expected that they will definitely perform well on the Indian Box Office.

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First Published : 06 Feb 2016, 12:52:00 PM