It seems that Aamir Khan’s comment on intolerance will never stop haunting him. This time the secretary of department of industrial policy and promotion (DIPP) has attacked former Incredible India endorser.
Defending his exit, Amitabh Kant, a key driver of the much-acclaimed initiative, on Monday said the actor had damaged the brand identity of the country with his remarks on intolerance.
"A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of 'Incredible India' promotes India as incredible India. But if the brand ambassador of India says India is intolerant, he is surely not working as a brand ambassador of India," Kant, invited as chief guest, said at the 36th convocation of National Institute of Design (NID), on Monday. The top bureaucrat was answering a query on Khan's removal from the tourism ministry's Incredible India campaign.
"He is damaging the brand identity of the country. People will not come to India after hearing him. An ambassador has to promote the brand, not destroy the brand. The brand ambassador must be the best brand ambassador for promoting India, he cannot be the destroyer of the brand," added Kant.
This is the first time that a concerned official from the concerned ministry has made a comment on Aamir’s removal as Brand Ambassdor of Incredible India.
Days ago, Kailash Vijayvargiya and Ram Madhav, both key figures, in ruling BJP have also attacked the PK actor for his commnets at Ramnath Goenka Award Ceremony.
Kant also also lauded the initiatives launched by the PM Modi-led Centre, especially 'Start up India, Stand up India'.