IIFA Launches Digital Concert Series Amid Coronavirus Pandemic

To encourage people to stay at home and safe during the coronavirus outbreak, the International Indian Film Academy (IIFA) has started a digital concert series #IIFAHumSabSaathHain. The series was launched on Sunday alongside PM Narendra Modi's call for Janata Curfew to help check the spread of COVID-19. #IIFAHumSabSaathHain is part of IIFA's larger #IIFAStayAtHomeConcerts featuring multi-talented Indian artists, singers and musicians live on the official IIFA Facebook page.

These concerts will be simulcast on the artistes' respective social media handles, Colors and MTV India pages every evening at 5 pm till March 31. The series began with singers Harshdeep Kaur, Sukhbir Singh and Arjun Kanungo wherein they entertained the audience from afar while using the online platform to educate their fans about the COVID-19 outbreak.

Harshdeep, who sang "Ek Onkar", said it is a challenging time for everyone as we all pause and relook at our world and lives. "At such times we need to bring people together through every means possible. I commend Wizcraft International for this unique initiative #IIFAHumSabSaathHain and am delighted to have kickstarted the concert series," she said in a statement.