Bollywood actor Aamir Khan, whose contract as brand ambassador for Incredible India ended on Wednesday, spoke about how proud he is being part of such campaign for nothing less than 10 years.
Speaking over government’s decision to discontinue his services, Aamir showed respect with a special mention that he never charged anything for this.
"It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be.
"I respect the decision of the government to discontinue with my services. I am sure they will take all appropriate steps to do what is best for the country," Aamir said in a statement, a day after the Tourism Ministry said his contract for the campaign was over.
He also mentioned that it has been ‘honour and a pleasure’ for him to be able to serve his nation for more than 10 years.
“I was happy to be of service to my country, and will always be available for it. I would like to clarify that all public service films I have done till date have all been free of any cost to me. It is always an honour for me to be of service to my country, and this is how it will always be.
"... Whether I am brand ambassador or not, India will remain Incredible, and that's the way it should be," he said.
Tourism Ministry, however, kept itself clear from all the brewing controversies and mentioned that they had hired an agency for the campaign 'Atithi Devo Bhava' and the agency had hired Aamir Khan; now, when agency’s contract is over, the ministry has not hired Aamir for the job.
The news became important in the backdrop of remarks Aamir made about two months ago over intolerance.
Aamir Khan had said that his wife sometimes suggest him to shift to some other nation due to growing intolerance.