Pari box office report day 3: Anushka Sharma starrer witnesses 'ordinary weekend', fails to attract audience

Anushka Sharma's recent release Pari, which was the diva's first horror flick, has been struggling to survive at the box office. Pari was one of the most talked about movies of the year and its impressive screamers managed to build a positive perception of the movie.

However, contrary to the perception, the movie failed to attract the audience post-release and got a disappointing start at the box office. According to the media reports, Pari has managed to rake a collection of Rs 15.34 crore on its first weekend.

Although it was expected that the movie might do wonder in the opening weekend given the extended weekend due to Holi, but contrary to the reports, Pari witnesses an ordinary weekend.

Bollywood trade analyst Taran Adarsh took it to micro-blogging site Twitter to share the first weekend box office reports of Pari.

He tweeted, "#Pari has an ORDINARY WEEKEND... Growth in biz, especially on Sat and Sun, wasn’t substantial... Plexes of major centres showed better trending... Fri 4.36 cr, Sat 5.47 cr, Sun 5.51 cr. Total: ₹ 15.34 cr. India biz."

#Pari has an ORDINARY WEEKEND... Growth in biz, especially on Sat and Sun, wasn’t substantial... Plexes of major centres showed better trending... Fri 4.36 cr, Sat 5.47 cr, Sun 5.51 cr. Total: ₹ 15.34 cr. India biz.

— taran adarsh (@taran_adarsh) March 5, 2018

Talking about the box office collections of, Pari's producers, Arjun N Kapoor of KriArj Entertainment told HT, “We are extremely satisfied with the release weekend performance of Pari. Despite the truncated nature of this weekend (due to Holi festivities and the trade strike in many south markets), the film was able to hold the business, riding on good audience response after opening to rave reviews. A unique storyline, catchy atmospherics and superb performances, especially Anushka’s, made it an exciting watch. To add to it, our unique marketing strategy of building the ‘atmospheric horror’ through screamers, teasers and other on-ground activations piqued the audience interest right up to its release.”

Helmed by Prosit Roy, Pari also featured Parambrata Chatterjee, Ritabhari Chakraborty, Rajat Kapoor and Mansi Multani in key roles.