Anushka Sharma, who created a buzz with her friendly ghost avatar in her upcoming movie 'Phillauri', has come up with a unique promotional strategy for the movie.
The diva has revealed her contact number on Instagram and asked her fans that they can make a video call to her on Whatsapp.
Anushka released an audio where she was talking as Sashi from 'Phillauri' and said "Shayad dikhai ni dungi.... aapko to maalum hai na friendly spirit hu.... lekin baatein to zaroor ho skti hain. Bhejiye mujhe aapke Whatsapp messages 9867473178 aur paaiye mauka mujhse baat krne ka WhatsQApp video call ke zariye" (Though you won't be able to see me as you know I am a friendly spirit, but we can still talk. Send in you WhatsApp messages on 9867473178 and get a chance to talk to be through WhatsApp video calls).
According to the media reports, Anushka will be calling up her fans through this dedicated WhatsApp number and the fans will get an exclusive access to the promotional content of 'Phillauri'.
Talking about the same a source told a leading daily, "Anushka is playing the role of a friendly spirit in the movie. To take this thought forward, she has got a personal phone number registered in the name of Shashi â€“ the character from the film that she is playing. She will interact with fans through WhatsAppâ€™s video calling feature. All they have to do is add the number on WhatsApp. The number will be constantly used by her throughout the campaign of Phillauri to engage with her fans, who will get exclusive access to the filmâ€™s promotional content too".
Interestingly, this is the first time a celeb will be seen promoting her movie in such a way.
In a statement, Shikha Kapur, Chief Marketing Officer of Fox Star Studios said, "The unique storyline of Phillauri where the lead actor plays a friendly spirit who cannot be seen by people, gives us the opportunity to create a campaign that is imaginative and differentiated with 'invisibility' taking centre stage as the unique proposition... What's up with Shashi is one such idea on WhatsApp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner."
Helmed by Anshai Lal, 'Phillauri' also stars Diljit Dosanjh in a key role. The movie is slated to hit the screens on March 24.