Rajkummar Rao Is Face Of PM Modi' 'India Wali Diwali' Campaign (Photo Credit: Instagram)
Rajkummmar Rao has featured in a two-minute-long advertisement to promote Prime Minister Narendra Modi's 'India Wali Diwali' campaign.
In the video, the actor encourages the audience to make the festival of Diwali special for the underprivileged children as well.
Rajkummar said in a statement that he strongly believes in inclusivity, especially on festivals like Diwali. “It has been a great honour to be part of this campaign which our honourable Prime Minister Narendra Modi ji has started. I believe that Diwali should be a happy festival for everyone. I hope everyone follows this initiative and helps those who need it,” he said.
The campaign encourages donating lamps clothes, food, gifts to the underprivileged to bring light into their lives this Diwali. The video also features television actors like Ragini Khanna and Anang Desai, Vatsal Sheth among others.
Director of the ad film, Ankit Sharma, said Rajkummar brought "tremendous" credibility to the campaign. "The simplicity of thought here was amazing. And that had to be translated into the visuals as well. The treatment and grammar was thus very simplistic, open, and easy to the eye.
Rajkummar is just too fine with this art and it was evident that he truly believes in the cause that he is supporting," Ankit said in a statement. Earlier, Deepika Padukone was seen in a similar campaign by the government called "Bharat Ki Laxmi".