Prabhas-Shraddha Kapoor starrer Saaho hit the big screen on Friday and action-mongers eagerly await the movie to set new par in action movie genre. However, just a day before its release, the movie has come under fire for copying artwork by Shilo Shiv Suleman for their ‘Baby Won’t You Tell Me’ poster. The uncanny similarity between the song poster and Shilo’s artwork which she also posted it on her Instagram handle was noted by the infamous critic, Diet Sabya.
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Where does inspiration come from? What (sacred) wells do we drink from when we create from an original and authentic space? This week people from across the world gather back together in that dust @burningman and I am reminded of how much of my creation comes from my (beating) heart. Pulse and bloom is a biofeedback installation that reacts to people’s heartbeats, and it came to exist because of a series of personal relationships. It was born from love (like me). We had support from @burningman but we also pulled out of our own pockets to make it manifest. I left my home for the first time, moved to another country, went out into that desert. It cost me a heart. It was a gift, and a sacrifice for all of us involved, and changed the paths of all our lifelines. I’m quite certain it was intended for me to create this installation. I’m certain that the sand storms, the dust, the rose-pink clouds, the thunderstorms gathered around it intentionally, for me. What happens when that story gets taken without your permission? I am known by my creation. #pulseandbloom @rd108 @sabarani @lukeiseman @heatheraminastewart @samuelclay with a team of hearts @_gracenotes @jugularbean @vivek_chockalingam @brittanyjanis @_zenrabbit @mattmedved and more. Burningman 2014
While the inspiration of the song where Shraddha tailing behind Prabha in their romantic number ‘Baby Won’t You Tell Me’, remains unclear or even if it 'copied' so to say, one must comply to the fact that the similarities are very much plausible. Calling out the creators of Saaho, a user commented on the poster, ''If you are done with bringing huge surprises for your fans please ask for permissions before using an artist's artwork or at least do the simple respect of giving credits’’.
After pointing out the ‘similarities’ by the critic a lot of netizens have also questioned as to why credit was not given to Shilo Shiv Suleman calling it ‘350 crores of copying’.
‘It was just an inspiration LoL , it’s good that they are using the art but man , at least give credit to the artist who has put their blood and sweat into it. Yuck’ another commented.
Talking about the Instagram critic page, Diet Sabya who have unabashedly called out many celebrities for copying, the creators, who choose to remain unknown reportedly told HT over e-mail, “Copying isn’t cool and we will make sure the online universe knows that... About time serial offenders, influential or upcoming — be called out for their mediocrity’’.
The Sujeeth-directorial starring hits the big screen on 30 August.