Superstar Salman Khan 'seals the deal' with Amazon Prime Video

Amazon Prime Video has signed a content deal with Salman Khan's home production Salman Khan Ventures to screen his upcoming films for the next five years. With this deal, Amazon Prime Video will have exclusive rights to screen Salman's movies before their TV premiere.

Rights to films produced by Salman Khan Ventures will also be provided under this online streaming service.

After their theatrical release, the actor's films will first premiere on the streaming service, and this will be two months before Satellite/Television broadcast or any other form of distribution.

Along with the upcoming releases of salman Khan, the service will also have access to the actor's older titles such as 'Bajrangi Bhaijan', 'Jai Ho' and others.

'Amazon Prime Video reaches over 200 countries and territories and I am happy to collaborate with Amazon Prime Video and expand the reach of Indian cinema. Fans of Indian cinema will discover my movies on a new platform and the platform will also help new fans discover our cinema,' Salman, 51, said in a statement.

Nitesh Kripalani, Director and Country Head, Amazon Video India, said Salman is not only the biggest star in India but also has a massive worldwide appeal.

'We, at Amazon Prime Video are elated to announce this epic, ground-breaking global deal with Salman. This is another big step to change the way how Indian customers consume entertainment with Salman's movies coming first to Prime Video customers, before their television broadcast,' he said.

James Farrell, Head of Content, Prime Video, Asia Pacific, said the exclusive worldwide deal was one of the biggest star deals to have ever been done in the world.

'India is a top priority market for Amazon and we believe that this love India has for films, the passion, the energy and the talent of India needs to be on a worldwide stage for global audiences to see,' he said.

India is emerging as a crucial market for streaming services, driving competition for local talent and content. Netflix has already inked a deal with the other Khan in Bollywood - Shah Rukh - for his films.

(With PTI inputs)