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Snapdeal to end Aamir Khan's contract as brand ambassador

Snapdeal Has Decided Not To Renew Its Contract With Aamir Khan As Its Brand Ambassador Within Months Of The Bollywood Actor’s Comments On Perceived Intolerance In The Country That Made Him And The E-commerce Giant Target Of Severe Criticism.

PTI | Updated on: 05 Feb 2016, 06:49:57 PM

New Delhi:

Snapdeal has decided not to renew its contract with Aamir Khan as its brand ambassador within months of the Bollywood actor’s comments on perceived intolerance in the country that made him and the e-commerce giant target of severe criticism.

Khan’s contract expired on January 31 and Snapdeal has not renewed it, sources said.

When contacted, a Snapdeal spokesperson said: “We would not like to comment on this.”

The actor was also not available for comments.

Three months ago, the Bollywood superstar had made controversial comments on perceived intolerance in the country that evoked criticism from many quarters.

At an event, Khan had said his wife Kiran Rao had asked if they should move out of the country, as she feared for the safety of their child in a climate of insecurity.

Following the remarks, many netizens vented their frustration on social networks and even deleted Snapdeal’s app to show protest against the company.

Snapdeal had distanced itself from the remark, saying the comments made by the actor were “in his personal capacity” and it was in no way connected with them.

In January, Khan ceased to be the ambassador for the government’s ‘Incredible India’ tourism campaign. Actors Amitabh Bachchan and Priyanka Chopra replaced Khan as the brand ambassadors for the campaign.

Currently, Snapdeal is not looking at replacing Khan with another celebrity, the sources said. 

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First Published : 05 Feb 2016, 06:46:00 PM