Deepika Padukone to be brand ambassador for Vistara airlines

Vistara announced the appointment of Bollywood actress Deepika Padukone as its brand ambassador. Vistara, whose 51 per cent stake in owned by Tata Sons andthe rest 49 per cent by Singapore Airlines, did not disclose other details such as the contract period and fee that it would pay to the actress.

This is the second time Deepika will be performing the brand ambassador's role for an airline as earlier in 2007, shewas roped in for the same by the erstwhile Kingfisher Airlines. Deepika will kick-start a new campaign from tomorrow,Vistara said in a release today.

The campaign intends to elaborate on the core interpretation of the brand promise of feeling of looking forward to flying again, it said adding the integrated campaign will be deployed across multiple platforms includingTV, digital, print, outdoor, cinema and airports.

Vistara had commenced operations in January last year. "We believe the journey should be as enjoyable as thedestination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara,"

Vistara CEO Phee Teik Yeoh said. The New Delhi-based Vistara currently operates 475 flightsper week with a fleet of 11 Airbus A320 planes. "It is a matter of great pride for me to be associatedwith Vistara, a brand that carries the lineage of Tata and Singapore Airlines," Deepika said on her appointment.