New Delhi :
Tak tak tak tak…here begins Kalki Koechlin’s new self written scathing satire on the culture that is morally degraded. The video called The 'Printing Machine' takes a jibe at the broadsheets, weeklies, dailies highlighting the juicy news, yellow journalism and sensationalisation in the reportage.
The powerful poetry on feminism does not only reiterate the degrading mindsets of the society but also questions our passiveness for objectivity.
Kalki takes on the sensationalism that media possess in treating the reports. Her appearance in the video itself questions the conventional norms that one lives in. Her unkempt hair, freckles and a bandage dress all pose to be inquisitive.
Of all the Bollywood actresses Kalki has been one of those who has always made her stance on feminism quite clear. She is a self-declared feminist who advocates equality.
Taking on the establishment, the fury and restlessness is quite visible in her voice tone.
A video that questions our moral numbness. The rising crescendo of this powerful video talks about how our minds are fed with the juicy news in this world of robotic production.
Where is the equality? It talks about the crimes against women, the grrsss, stares, cat calling and ogles that a girl has to go through are all accepted conventions in the society.
The video has been shot with Blush which offers stories, ideas, inspiration, news, entertainment and perspectives, all in celebration of the woman.