Shah Rukh Khan's Zero sets new record, achieves fastest 100 million views on YouTube

One of the most awaited films of the year, Zero has been on a record breaking spree even before it hit the screens. After recording 50 million views in just 24 hours, Zero has now emerged as the fastest trailer to hit the 100-million mark.

Launched on November 2, 2018, the intriguing and entertaining trailer of Shah Rukh Khan starter Zero has hit the 100-million mark in just 31 days, becoming the first ever Bollywood film to achieve the feat. 

Red Chillies Entertainment shared a post thanking the viewers for their love, saying, ”Our story started with a #Zero and now has the fastest 100 Mn views for an Indian movie trailer. Our excitement knows no bounds!

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Thank you for all the love! #ZeroTrailerFastest100Mn

@iamsrk @AnushkaSharma #KatrinaKaif @aanandlrai @cypplOfficial”.

Beating all Bollywood movies by leaps and bounds, ZERO has become the first movie to have crossed 100M+ views in the shortest duration on YouTube. Other movie trailers in the competition acquired their views in over a year’s time.

Showcasing Shah Rukh Khan as the vertically challenged Bauua, Anushka Sharma as a CP patient named Aafia and Katrina Kaif as a Bollywood Superstar, Zero trailer has piqued the interest of the audience to witness one of the most anticipated films of the year.

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Red Chillies Entertainment and Colour Yellow Productions came together to bring ZERO. Produced by Gauri Khan, the Aanand L. Rai directorial is all set to release on December 21, 2018.