In the most unbelievable step Hollywood star Pierce Brosnan aka James Bond has been roped in as the brand ambassador of Pan Bahar, a pan masala brand. The brand film, created by DDB Mudra shows the James Bond Bond-sque stunts, promoting Pan Bahar Pan masala.
According to the company’s communique, the campaign shows a man who is a personification of perfection, super successful, pitching itself as the bond of all pan masalas.
The pan masala brand has a history of having famous Bollywood faces such as father-son duo, Feroz Khan - Fardeen Khan, Saif Ali Khan and so on.
But much to our surprise this is not the first Indian endorsement for Bond as he has been previously seen in Indian suiting brand Reid & Taylor.
List of Bonds’global brand associations is long, some of which are Kia, Visa, beer brand Sagres, Ferrero Rocher, Omega watches, Diet Coke and so on.
This comes at a time when much of the stress is given on pictorial, health warnings for tobacco consumers in any form. And roping Bond in, a prominent face can be a big game changer when it comes to sale of the Pan Bahar Pan Masala.