Every B-town actor, producer is asking their followers to follow the nationwide lockdown, and stay safe , but seems like they have come up with a more innovative way to direct the necessity of social distancing that reaches far and wide and is more entertaining than preachy. Bollywood's veteran actors like Amitabh Bachchan, Rajinikanth and other prominent faces like Priyanka Chopra, Alia Bhatt and Ranbir Kapoor are coming together to create awareness about the novel coronavirus with a short film.
Titled "Family" and conceptualized by director of advertising films, Prasoon Pandey in collaboration with Big B, the film will spread awareness about things one can do by staying at home with family, maintaining social distancing and hygiene and working from home.
"Family" will be premiered across Sony Network on Monday, April 06 at 9 p.m. Big B has also has released a promo of the film tagging his co-star in which he has called the primere something no one has earlier witnessed before witha thrilling background soundscore.
The film has been virtually directed by Pandey and stars Mammootty, Mohanlal, Prosenjit Chattejee, Diljit Dosanjh and Sonalee Kulkarni.
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Meanwhile, the megastar has pledged monthly ration to support 1,00,000 households of daily wage workers belonging to the All India Film Employees Confederation amid the coronavirus pandemic.
The initiative will be supported by Sony Pictures Networks India and Kalyan Jewellers.