One reason why OTT platforms like Netflix gained much momentum in the online streaming space is because of its binge-watching model, where a viewer does not have to wait with bated breath for what unfurls in the next episode for a day or week. Well, that’s all about to change.
Recent reports suggest that the streaming service is switching gears and refraining from streaming an entire season at a go. Instead, Netflix is implementing an all-new strategy, where it will release chunks of episodes on a weekly basis.
According to Hypebeast, the company will begin with shows like The Great British Baking Show and Rhythm + Flow. If all goes well, Netflix will continue to release one episode every week for a select group of shows, though the streaming service hasn’t named any other series that will be used as guinea pigs.
For Rhythm + Flow, a reality show in search of next breakout hip-hop star, for example, will be released in instalments since October 9. The final three segments will be stream October 23 onwards.
According to the sources, the purpose is to extend the amount of hype surrounding certain Netflix Original series, similar to how network and premium cable shows—like The CW’s Riverdale, ABC’s The Bachelorette and HBO’s Westworld—are released on a per-week basis. Take Game of Thrones for example and consider the craze that was built around it from fan theories to viewers coming up with alternative endings.
Netflix while addressing these concerns responded via Tweet. Netflix US said for shows like Rhythm + Flow, since the winner is a surprise, "we're trying something new! but not happening with more shows than that"
the weekly release of licensed titles (like Great British Baking Show) isn't new and in hopes of keeping Rhythm + Flow's winner a surprise, we're trying something new! but not happening with more shows than that— Netflix US (@netflix) September 3, 2019
Meanwhile, Disney+ revealed that the platform’s original tv shows will air one episode at a time.