Pakistan Army and especially its PR wing Inter-Services Public Relations (ISPR) never lets a chance to propagate its anti-India agenda. However, a recent attempt to malign India using an item song in a Pakistani film funded by ISPR seemed to have backfired. It has created so much of backlash on social media that even DG ISPR Asif Ghafoor had to come out and defend the song.
What Is The Matter
The ISPR-funded film 'Kaaf Kangana' starring Sami Khan and Eshal Fayyaz has been making headlines ever since its trailer came out. It was slammed on social media for its poor quality. Then it got a lot of attention for an item song featuring Neelam Muneer. The song was criticised for its poor taste and blatant objectification of women.
It got weirder when Neelum Muneer defended her performance on the track 'Khabon Mai' saying she did the item song because "this movie is a project of ISPR".
Pakistan Amry's Bizzare Justification
After Neelum Munee got trolled, DG ISPR Asif Ghafoor came out to defend her and the song. However, his bizarre justification got matters worse. Ghafoor explained to a fan that the item song was 'by an Indian girl in the movie as per her role'.
"The item song is by an Indian girl in the movie as per her role, you may watch the movie to know the context," he said.
Ghafoor Criticised
DG ISPR Asif Ghafoor's comment did not go down well with many on social media and even some sections of Pakistan media.
"The comment is confusing (at best), as it doesn't really absolve the movie of objectifying a woman - that too with some extremely uncomfortable and derogatory lyrics - and implies that it is okay as long the actor - who is still Pakistani - is playing an Indian," wrote Dawn in an editorial.
"How about we don't sexualise and objectify women at all, regardless of their nationalities? And perhaps it would be a good idea to not inject the politics of war and conflict into every debate," it added.
Some took to Twitter to slam Ghafoor for his comments.
This is an incredibly sexist, reeks of the objectification of women, made a lot worse by justifying it as 'indian girl' to try and maintain our pakistani 'piety'.
— Daanika Kamal (@daanistan) October 30, 2019
Khabon Main: Here's The Song