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Modi proposes blending 2 pc fruit juice in aerated drinks

Prime Minister Narendra Modi Today Suggested Mixing At Least 2 Per Cent Fruit Juice In Aerated Drinks To Help Distressed Farmers Find A New Market For Their Produce.

PTI | Updated on: 16 Jan 2016, 10:51:41 PM

New Delhi:

Prime Minister Narendra Modi today suggested mixing at least 2 per cent fruit juice in aerated drinks to help distressed farmers find a new market for their produce.

Speaking at the conference of start-up businesses, Modi said he suggested the idea to top officials of leading aerated drinks companies who visited him recently.

“Why can’t 2 per cent natural juice be mixed in aerated drinks? This will provide farmers a market for their produce,” he explained.

The possibility of blending cold carbonated drinks, which are widely considered not healthy, with natural fruit juice is also being looked into.

According to a recent report by the Indian Council for Research on International Economic Relations, consumption of non-alcoholic beverages is expected to increase by 16.5-19 per cent over the next three years in the country.

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First Published : 16 Jan 2016, 10:50:00 PM