Amul has launched the National Milk Day Bike Rally campaign in the honour of Late Dr. Verghese Kurien on his 98th birth anniversary. The Bike Rally starts from Varanasi and is going to end at Anand, Gujarat. The Campaign revolves around the life and work of Dr Kurien and is fully active now on social media platforms like Twitter, YouTube and Instagram. The campaign aims to motivate and inspire young Indians to find the real purpose of their lives. Keeping this in mind, Amul has the launched the National Milk Day Bike Rally Campaign.
Meanwhile, Amul has tweeted that the National Mild Day Campaign is now in its final round, and is marching towards Anand where all the riders will celebrate the National Milk Day at the work place of Dr. Verghese Kurien, who is also known as the Milk man of India.
The #NationalMilkDay Bike rally 2019 now in the final leg, heads to Anand. Here riders will celebrate National Milk Day at the karmabhoomi of Dr. Verghese Kurien, affectionately known as the Milkman of India.#CelebratingDrKurien #NationalMilkDay #VaranasitoAnand pic.twitter.com/cH8ZM5Gmz4— Amul.coop (@Amul_Coop) November 26, 2019
As the part of this campaign, the bike rally will have a group of 50 riders who will cover 2500 kms from Varanasi to Anand. During the rally, riders will meet dairy professionals, dairy farmers and institutions such as Sanchi, Parag and Amul that were formed by Dr. Kurien. The Bike Rally will be captured through social media platforms like Youtube, Facebook and Instagram. Meanwhile, 60 second films are also being promoted.