NITI Aayog CEO presses to develop indigenous luxury brands

Pressing on the need to create domestic luxury brands for India, NITI Aayog CEO Amitabh Kant said the circle of growth should expand and move from tier 1 cities to tier 2 and tier 3 cities.

"India should create its own luxury brands like France and Italy. If you want luxury markets to grow and expand in India then it is very important that we keep expanding the circle of growth and move from tier 1 cities to tier 2 and tier 3 cities," Kant said at an event organised by industry body Assocham.

" Luxury market has to grow, we need to provide space at low cost, fortunately, in my view with demonetisation, land prices will fall over a period of time and that will give further push to the growth of the luxury market," he added.  Noting that growth in luxury markets in Europe and America was directly associated with baby boomers who were born during 1946 to 1964, the NITI Aayog CEO said that while the population in Europe and America is getting older and older, the population in India is getting younger and younger, and India will keep getting young till 2040, therefore, luxury market in India will keep growing.   

 "As India continue to grow and expand, the luxury market will grow in a big way," Kant pointed out. He also emphasised that India needs to grow at 9-10 per cent for the next 30 years to lift its vast population out of poverty.