People with in-demand skills are making different career choices: Survey

With information at their fingertips, the job seekers are now more powerful as they are armed with details about future employers even before they apply for a position, says a survey.

"Today's job seekers have more information than ever about a company and a position at early stages of the job search process," according to 'The Rise of the Well-Informed Candidate' survey conducted by Manpower Group Solutions.

The survey was done among 14,000 job seekers globally,including 752 candidates in India.

The survey revealed that the type of work (preferred by 57 per cent of the respondents), opportunity for advancement (48 per cent) and brand or reputation (44 percent) are the top three important draws for prospective candidates in India.

For the job-seekers, the opportunity for advancement (preferred by 23 per cent) and benefits offered (16 per cent)are also the key consideration, it said.

In India, 46 per cent candidates said that lack of information about growth industries was personal career challenge, while 43 per cent said they mostly preferred to apply for jobs online.

About 68 per cent candidates used company website as the source of information about job opportunities with other organisations. The survey said 25 per cent of Indian candidates aremore likely to say that current employees of the company are are liable source for information about its brand.

In India, 46 per cent of candidates preferred in-person interviews with the hiring manager and 35 per cent of candidates preferred full-time work, it said.

In terms of employer-brand attributes, the survey said the top three important aspects that candidates look in acompany are - employer-employee trust (80 per cent),transparency (64 per cent) and the organisation's reputationas an employer (63 per cent).

It said there is an increasing transparency regarding compensation globally and nearly half (about 44 per cent) ofthe candidates know the compensation details before applying.

"People with in-demand skills are making different career choices today based on lifestyle preferences and beliefs, amid the talent crunch, and understanding candidate preferences is critical," Man power Group India Group Managing Director A G Rao said. The candidates today are more focused on their careergraph than simply their next job, he said.