Yoga guru Ramdev's Patanjali Ayurved made a formal entry into the e-commerce space with an aim of reaching out to more customers.
Haridwar-based Patanjali has also entered into agreements with e-retailers such as Amazon, Flipkart, Paytm Mall, Bigbasket and Grofers, among others, to sell its products through their platforms.
Patanjail Ayurved said it has developed a detailed plan to make its products available from "Haridwar to every door step online". Patanjali Ayurved said in a statement that its e-commerce platform www.patanjaliayurved.net "yielded good dividend and response at trial stage itself" with online sales crossing Rs. 10 crore mark in December.
"Online mechanism aims to provide convenient and efficient option along with the extension of the traditional retail market," said Ramdev.
In 2016-17, Patanjali had crossed a turnover of Rs. 10,500 crore. It eyes a two-fold growth this fiscal year.
Patanjali Ayurved managing director and CEO Acharya Balkrishna said the new e-commerce platform and partnerships will help the company in reaching more people. It will help "reach those who do not have access to the point of purchase and they are looking for an alternate mechanism to shop and can get Patanjali products at home", he said.