Textile Minister Smriti Irani has weaved her magic on Twitter with her new social media campaign. She has created a new trend with #IWearHandloom to show her support for Indian weavers. The trend has caught up really well and created lot of buzz among her followers including politicians, cricketers and fashionistas.Â
Twitteratis started posting pictures participating in the #IWearHandloom campaign. Ms Irani tweeted, “Indian handlooms symbolise India’s heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families†just before starting off the Selfie with Handloom campaign with the following tweet, “I support Indian weavers, here’s my #IWearHandloom look – Handwoven Silk from Bihar. Share your look & tag 5 peopleâ€, with a picture of herself wearing a gorgeous blue handloom silk sari with a plain red border.Â
Ms Irani started this campaign, on August 1, in the wake of National Handloom Day which is on August 7. Take a look at some of the tweets here:
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