The Union Minister for Tribal Affairs, Shri Jual Oram on Wednesday launched 'e-Tribes: Tribes India', an initiative for digital commerce at Tribes India outlet at Mahadev Road.
The initiative included the launch of e-commerce portal of TRIFED, www.tribesindia.com, and M-commerce, android app ‘Tribes India’.
The Tribal Affairs Minister also launched the Tribes India banner on Snapdeal, Amazon, Paytm and GeM for the marketing of tribal products through these e-commerce portals.
"With this, more than 55,000 tribal artisans connected to TRIFED will get access to local as well as international markets," Oram said.
At the launch event, the Minister of State for Tribal Affairs, Shri Jaswantsinh Sumanbhai Bhabhor and the Minister of State for Tribal Affairs, Shri Sudarshan Bhagat and senior officers of the Ministry were also present.
The organisation has set up an ambitious retail sales target of Rs 100 crores to be achieved during 2018-19 with the help of e-commerce.
"No stone should be left unturned for the empowerment of tribals through trade and all steps be taken to ensure that they get full and timely payments," Oram said at the event.
The event also included the launching of the retail inventory software prepared by TRIFED, wherein all sales and procurement would be digitised. TRIFED will not accept manual information from its offices with effect from April 1.
It also prepared a handbook for its retail trade namely “Aadi Vyapar” to institutionalise the sale and procurement operations.
Managing Director, TRIFED, Shri Pravir Krishna said that TRIFED will make all efforts to expand the sale of tribal products through e-commerce. Around 250 Aadi-Mahotsava exhibitions are also proposed to be held in the next year, Shri Pravir Krishna disclosed.
Highlights of the event:
# The MoUs was signed with NRDC and NCDC for improving Research & Development Component of TRIFED and tribal training in the organisation.
# A tribes factory outlet was also opened at the venue by the Tribal Affairs Minister. ‘Tribal Exotica’, a new brand of high-quality tribal products was also launched.
# A special training module is also being prepared in consultation with NSDA, Ministry of Skill Development, Government of India to streamlining the training and linking it to the provision of gainful employment in future to tribal trainees.
The Tribal Cooperative Marketing Development Federation of India (TRIFED) came into existence in 1987. It is a national-level apex organization functioning under the administrative control of Ministry of Tribal Affairs, Govt. of India. TRIFED has its registered and Head Office located in New Delhi and has a network of 13 Regional Offices located at various places in the country.