Coming up as a strong competitor to Reliance Jio free phone call offer, Vodafone India on Friday offered free incoming calls while roaming nationally for all its customers from Diwali.
As part of the ongoing 200 million customer celebration, free incoming on national roaming will be provided.
Starting this Diwali, all Vodafone India customers travelling anywhere in the country can continue to talk worry free without having to cut short their conversations, the statement said.
With Reliance Jio offering free voice telephony across the country, including outgoing calls as well remains a big challenge for the entrenched players who derive a bulk of their revenue from the voice business. State-run BSNL has been offering free incoming call during roaming since June 15, 2015.