The World Milk Day, celebrated on June 1 is aimed at spreading awareness about the importance of milk consumption. The Food and Agriculture Organisation of the United Nations (FAO) chose the day in 2001 to celebrate the important contributions of the dairy sector to sustainability, economic development, livelihoods and nutrition. The number of participating countries in the celebration is increasing year by year.
The day has been started celebrating in several countries (Malaysia, Colombia, Romania, Germany, United Arab Emirates, USA and etc) by the participation of various consumers and employees of milk industries.
The United Nations has called for a social media conversation to raise awareness about the nutritional value of milk on World Milk Day 2019.
In 2018, World Milk Day was celebrated with 586 events in 72 countries. Farmers, staff, families, politicians, chefs, nutritionists, doctors, academics and athletes raised their glasses of milk and shared information about the benefits of milk and dairy products in their lives. #WorldMilkDay achieved 868 million impressions (for May 1 to June 2) with over 80,000 posts from May 1 to June 2. The global campaign (including #WorldMilkDay, #RaiseAGlass and 19 translations and local hashtags) received over 1.1 billion impressions and 291 million in reach on social media.