Myntra announces launch of its first-ever Fashionotsav to usher in Diwali season

Myntra on Friday announced the launch of its first-ever Fashionotsav to usher in the festive season. Bringing the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions, the Fashionostav positions Myntra as its shopping partner for all the festive needs.

The idea comes with aim of at making people connect with their cultural roots while embracing the festivities of the season. To engage with customers across all mediums, Myntra has designed a 360 degree campaign.

It will offer range of ethnic and festive wear with a captive tagline ,’Iss baar sirf tyohar manao, shopping Myntra pe chod do’. Myntra also plans to host the biggest fashion sale of the season showcasing its festive collection on October 22nd and 23rd.

The sale will feature collections from several brands including Nike, Forvever 21, Mango, Catwalk, Jashn as well as Mytra's own brands such as Roadster, Anouk, Dressberry, HRX with discounts ranging from 50% to 70%.