When Rihanna’s Fenty Beauty was launched Last year, it became the new talk of the town in the beauty industry. The beauty industry ironically hasn’t always been flawless. Hence, when Rihanna announced her Fenty Beauty, there were many speculations about the expectations for her product. This is notable, because the beauty industry is no stranger to criticism. Sometimes they face backlash for their cruelty-approach, sometimes for being racist or sexist.
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Big brands such as Marc Jcobs Beauty, Kat Von D set an example with their cruelty free approach. Hence, when Fenty Beauty was launched, the furry-haired friends raised concerns about the Fenty Beauty’s approach. Riri confirmed with a tweet that her Fenty Beauty was cruelty free. When questioned, she replied to the tweet saying, ‘You callin me an animal? It definitely does sound like she is saying Yes! It is Cruely Free!! The other major package that came with Fenty Beauty was their approach of introducing their products for all skin colour.
Unlike, many high-end beauty products, Fenty beauty also came with an affordable price, surprisingly standout brushes, genius shade names and adorable packages. It sure lived up to the hype for makeupholics. Fenty Beauty came with a whole lot of 40 shades. Meaning Riri covered almost every skin tone there is. And customers showed their appreciation by spreading positive vibes about her product around the Twittersphere.
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A lot of beauty brands have faced criticisms of racism for not having shades enough to meet people with different skin complexation. With Fenty Beuty, this issue isn’t likely going to happen. It confirmed that countries such as China which has ‘required by law’ animal testing specially on imported products is off their chart. While China’s animal attesting regulation have improved over the years, Fenty claims to stay on the safe side for now.
Social media stars such as JeffereyStar, NikkiTutorials, James Charles etc who have tested their products have also showed their appreciation/satisfaction for this beauty product. For now, Fenty Beauty has a future as bright as their highlighters, it seems.