New Delhi :
People’s obsession with white skin may be a remnant of the Caucasian-dominated colonial age but the practice still exists in the society.
A lot of stress is given on attaining the artificial white look as white is the definition of beauty. We need to question our definition of beauty here., is it the hangover of British Raj, white supremacy or what?
For some or the other reason people have always associated white skin with nobility and beauty. Our thoughts and trends are represented and shaped by what we see and endorse.
Lately, a new Thai ad claimed that white skin is the key to success. The ad has been widely criticised for its racial approach, especially online world people complain the ad perpetuates damaging, racist ideas.
“Just being white, you will win,” says Cris Horwang, a smiling pale-skinned actress, in the 50-second spot by Seoul Secret, a Thai beauty company.
Without the advertised pill, “the whiteness I have invested in, will just vanish,” she warns. The actress endorses the idea of attaining whiter skin with this Snowz pill.
On Friday, the Seoul Secret issued a statement, apologised for the same and also pulled the video off online platforms.
“(We) would like to apologize for the mistake and claim full responsibility for this incident. Our company did not have any intention to convey discriminatory or racist messages,” it said.
“What we intended to convey was that self-improvement in terms of personality, appearance, skills, and professionality (sic) is crucial.”