Victoria’s Secret Fashion show has officially been cancelled. After years of watching toned models strut the famous runway with hits from the latest songsters at the backdrop, the famed fashion show has been called off television. L Brands, Victoria's Secret's parent company, announced the decision Thursday, saying it’ll be moving on in order to “evolve the messaging of (the company),” reports Fortune.
CFO Stuart Burgdoerfer according to NY Post said of the decision, "We think it's important to evolve the marketing of Victoria's Secret. We will be communicating to customers, but nothing that I would say is similar in magnitude to the Fashion Show.
"But you can be sure we will communicate to customers through lots of vehicles including social media and various more current platforms.
"It was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement."
The show which has been on the run since 1995 faced severe backlash for its lack of ‘inclusivity’. The criticisms for their lack of inclusivity also hit the lowest low when former chief marketing officer Ed Razek rejected calls to put larger or transgender models in the show.
"Shouldn't you have transsexuals in the show? No. No, I don't think we should. Well, why not? Because the show is a fantasy. It's a 42-minute entertainment special," Razek than then said.
The official confirmation that VS is off comes months after Shanina Shaik, an Australian model and Victoria’s Secret Angel, told the Daily Telegraph the show would not be going ahead.
“Unfortunately the Victoria’s Secret show won’t be happening this year,” she said. “It’s something I’m not used to because every year around this time I’m training like an Angel’’ Shanina Shaik had said in July.