Giant inflatable breasts have once again taken all over London roofs. To do away with the stigma surrounding public breastfeeding, giant inflatable breasts have made a comeback after the 2017â€™s first #FreeTheFeed campaign. Hence, if youâ€™re in London for Motherâ€™s Day you might as well encounter giant inflatable breasts on London rooftops.
According to Unilad, the giant boobs were installed by Elvie, a tech company which enhances womenâ€™s lives through innovative technology which now aims to help women feel safe, empowered and comfortable while breastfeeding in public as part of the 2017â€™s #FreeTheFeed campaign.
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Weâ€™ve smuggled four inflatable breasts onto rooftops in London this morning! How else do you think weâ€™d celebrate UK Motherâ€™s Day? But no, thereâ€™s a reason: Today weâ€™ve launched #FreeTheFeed to help fight the stigma around breastfeeding and pumping in public. #FreetheFeed is an invitation to everyone to stand with all those women that have felt shamed or confined when breastfeeding or pumping. We want to empower mothers to feel safe and comfortable to feed how and where they choose to. Get involved by sharing your breastfeeding or pumping pic (old or new) with #FreeTheFeed! Or you can share this pic. Donâ€™t forget to tag @elvie. Check out our stories for updates and see where we planted each boob! #womenempowerment #motherhoodunplugged #normalizebreastfeeding #breastfeeding #breastfeedingmom #liquidgold #breastpump #elviepump #momlife #mumlife #mothersday #momtobe #mumtobe #womensupportingwomen #womenempoweringwomen
Just recently a case of ArianaÂ Elder, a mother of two, made headlines after she was reportedly asked her to stop breastfeeding, ironically while inÂ a waiting room at aÂ hospital that specializes in medicine forÂ women and children by the security guard.
In fact, we have seen countless instances where a woman is being thrown out from publicÂ places for doing the very normal, healthy habit-breastfeeding. This installation of giant inflatable boos on the roofs all makes all the more sense for a country like the UK which is recorded to have one of the lowest rates of breastfeeding in Europe.
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Yes, itâ€™s April Foolâ€™s Day. No, this isnâ€™t a joke. Inflatable breasts really have appeared on several east London rooftops in aid of the #FreeTheFeed campaign. You'll find them in the following locations until the end of today: ðŸ“ Shoreditch Grind ðŸ“ Village Underground ðŸ“ Columbia Road ðŸ“ Elyâ€™s Yard ðŸ“ Bethnal Green Road #London #UK #Britain #British #UnitedKingdom #England #English #Art #Travel #Traveler #artoftheday #WorldTraveler #Instatravel #Travelgram #Traveling #Trip #TravelPhoto #Wanderlust #WorldTraveling #artistic #WorldTravel #artsy #TravelingTheWorld #travelphotography #photography #streetphotography #streetart #onthego #streetlife
The #FreeTheFeed campaign hence, to do with the stigma surrounding breastfeeding in public hopes to stand up to this issue, raise awareness of a womanâ€™s right to breastfeed in public, and â€œempower women to feel safe and comfortable breastfeeding or pumping anytime, anywhereâ€™â€™ the Belfast TelegraphÂ UK quotes.
The inflatable breasts, according to Belfast Telegraph UK Â will be in position from March 31 to April 1 at Shoreditch Grind, Old Street; Village Underground, Holywell Lane; Neutral, Colombia Road; Elyâ€™s Yard, Brick Lane, and Huntington Estate, east London.