Google Doodle Marks International Women’s Day With Animated Video (Photo Credit: Google)
Google Doodle on Sunday commemorated International Women’s Day, which is celebrated on the 8th March every year, with a special animated video highlighting the achievements of women across the world. The animated video from Google displays the struggle for gender equality and the legacy of equal rights for women.
According to Google, the multilayered 3D paper mandala animation, illustrated by New York and London-based guest artists Julie Wilkinson and Joyanne Horscroft from Makerie Studio and animated by Zurich-based guest animators Marion Willam & Daphne Abderhalden from DRASTIK GmbH, displays both the history of this powerful celebration and the significance it has for women across generations.
In a statement, Google said, "The mandala’s black-and-white central layer reflects women around the world during the late 1800s to the 1930s amidst labor movements. The second layer depicts women from the 1950s to the 1980s, a landmark era in the wake of pushes for gender equality and rapid changes to the status quo."
"Finally, the outer layer symbolizes women from the 1990s to the present-day, in the context of progress made from over 100 years of women’s rights movements. It pays tribute to breaking barriers from former cultural and gender roles, as women continue to question, reclaim, and redefine ideas about the roles women take on in society," it added.
It is worth mentioning here that this year’s UN theme for International Women's Day is "I am Generation Equality: Realizing Women's Rights". The theme brings into line the UN Women’s new multigenerational campaign, 'Generation Equality'. The day also marks the 25th anniversary of the Beijing Declaration and platform for action which recognised the most progressive roadmap for the empowerment of women across the globe.
Last year (2019), the UN theme for International Women's Day was: 'Think equal, build smart, innovate for change'. It was focussed on innovative ways to advance gender equality and the empowerment of women, particularly in the areas of social protection systems, access to public services.
(With Inputs From Google)