Netflix alert: Sharing your password with friends will soon be impossible, says Software team

Netflix leeches, bad news coming your way, because months of free streaming will soon be a thing of the past. A video software firm has come up with a way to prevent Netflix thieves from stealing Netflix account details. According to reports, a team of UK-based Synamedia unveiled the artificial intelligence software at the CES 2019 technology trade show in Las Vegas, which claims to be able to save the streaming industry billions of dollars over the next few years. Now that means no more free streaming and other services for your parsimonious roommates and family members.

The AI system developed by Synamedia uses machine learning to analyse account activity and recognise unusual patterns, such as account details being used in two locations within similar time periods.

"Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action," said Jean Marc Racine, Synamedia's chief product officer.

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"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It's a great way to keep honest people honest while benefiting from an incremental revenue stream."

 The company said it is already carrying out trials with a number of pay-TV operators though they did not reveal which ones. Pay-TV operators and streaming services will be able to integrate the AI software into their existing platforms, helping them track down large-scale operations of account sharing, the company said.

Say goodbye to casual password sharing.

(With inputs from sources)