Beauty standards for women have always been a doubled-edged sword. We are always categorised into one sect or another which means one is not skinny enough, meaty enough, fair enough, tall enough, too hairy, the list could go on and on. This deep rooted demand for women to belong to a category of one beauty standard is challenged by a photographer, Ben Hopper from London in an attempt to upturn the stagnant female beauty standards. Capturing images of raw, natural state of women to make a point that nature is beautiful, ‘hairy is beautiful’, Hopper's images are simply captivating.Â
For this photo series taken between 2016 and 2018 which is fittingly called “Natural Beauty,†Hopper asked models and actresses to grow out their body hair and challenge the idea that hairy women are in any way unattractive or unhygienic. His project heightens the natural look on women challenging the modern-day beauty standards by showcasing a series of beautiful women proudly showing off their armpit hair.
View this post on InstagramA post shared by Ben Hopper (@benhopper) on
View this post on InstagramA post shared by Ben Hopper (@benhopper) on
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'I like natural beauty on a woman. I think it can be very beautiful and under the circumstances empowering and sexy. You need an attitude to be a female with hairy armpits nowadays.' Hopper tells the Daily Mail UK.
'Anyone who is willing to take c**p from a lot of people for it is to me, an attractive strong confident person. I don't find waxing or shaving that sexy most of the times.
'From the reading I've done about the subject, I learned that women's societal pressure to shave has to do with beauty brands such as Gillette who needed to extend their razors clientele and created one for women about a century ago.
'Most people now can't even stand the look of a hairy female armpit. Now that is brilliant marketing.
'I don't want to say that I want women to start growing their armpit hair, I just think that it's a possibility and people shouldn't dismiss it. I'd like people to just question the whole thing’, he adds.
Hopper have photographed all 45 of his subjects in 'Natural Beauty' from his studio in Hackney Wick, East London.