Plastic Monster ‘It Never Goes Away’ installed at Mumbai’s Bandra Worli Sealink Promenade to raise awareness about Plastic disposal

Last year, Greenpeace Philippines launched a 50 ft sculpture of a dead whale made out of plastic waste in a campaign to raise awareness about the effects of plastic dumping in the ocean, the Maharashtra State Innovation Society (MSInS) is following suit this year. According to Latestly, the MSInS joined hands with art-based startup Floating Canvas Company to install a ‘Plastic Monster’ at the Bandra Worli Sealink Promenade.

Greenpeace #Philippines created a beached #whale #installation made from #plastic waste on a beach in #Manila. 😮😮😮 https://t.co/G1Ce2znvsg pic.twitter.com/hY9EXWUmZA

— Talenthouse (@talenthouse) October 4, 2018

The artwork made out of plastic resembling the Dark Spiderman was inaugurated on Friday with a sole aim to draw attention towards the problem of plastic disposal.

The installation titled, ‘It Never Goes Away’ stands 27-foot-tall and is conceptualised by Mumbai-based visual artist SAGE along with execution partner Arthat Studio. The project facilitated by Maharashtra State Innovation Society (MSInS) is also supported by Municipal Corporation of Greater Mumbai (MCGM) and Maharashtra State Road Development Corporation Limited (MSRDC).

‘’When addressing a problem that has attained truly critical proportions, my aim was to come up with an intervention that conveyed the seriousness of the situation in a stark and upfront fashion. I hope it serves the purpose, “says SAGE, visual artist and Co-Founder of Floating Canvas Company.

Maharashtra State had introduced a statewide plastic ban from April 2018 stringently in Mumbai and other cities. The installation of the ‘plastic monster’ will be on display until March 15, 2019.