Nagaland Dy CM Patton launches "Atmanirbhar Bharat Sankalp Abhiyan" to promote self-reliant and indigenous products

Kohima (Nagaland) [India], October 6 (ANI): The Bharatiya Janata Party Nagaland, led by Deputy Chief Minister Y Patton, on Monday launched the Atmanirbhar Bharat Sankalp Abhiyan - a Flagship 90-day campaign inspired by Prime Minister Narendra Modi vision to promote self-reliant and indigenous products amongst every citizen, stated a release.

Addressing the media today at the BJP headquarters in Kohima, Deputy Chief Minister Y. Patton emphasised the essence of the Swadeshi campaign, urging citizens to embrace locally made products, uphold Indian culture, and strengthen the national economy.

He highlighted that the call for Har Ghar Swadeshi, Ghar-Ghar Swadeshi is both a mission and a collective strength.

Patton reminded that Swadeshi has long been a part of India cultural spirit and a key pillar of the independence movement led by leaders like Lokmanya Tilak, Aurobindo, and Mahatma Gandhi.

He further stated that Swadeshi once focused on khadi and local goods and had evolved into a modern movement encompassing advanced technology, defence production, semiconductors, Indian languages, and world-class crafts.

After independence, while nationalist organisations continued to promote Swadeshi, India adoption of a Western development model weakened local industries and increased foreign dependence. In 1964, Dattopant Thengadi revived the spirit of Swadeshi, emphasising that true security lies in economic self-reliance and the strength of Indian industries and workers. His ideas later inspired the Atmanirbhar Bharat movement launched in 1991, which has been reinvigorated under Prime Minister Narendra Modi through initiatives like Make in India, Startup India, and Vocal for Local, he said

Today, the three pillars--Swadeshi (Indian goods), Swabhasha (Indian languages and knowledge systems), and Swabhusha (heritage and aesthetics)--form the foundation of Atmanirbhar Bharat, guiding India toward Viksit Bharat. Under Modi leadership, this vision is being realised through defence indigenisation, ODOP, GeM/ONDC, and pride in India civilizational heritage, Patton said.

The Deputy Chief Minister also mentioned that under this campaign, several programs would be organized nationwide, including online Swadeshi quiz competition, Atmanirbhar Bharat essay competition, conferences for, traders, small industrialists and professionals, college-level Swadeshi Sankalp seminars, and Swadeshi fairs and urged everyone to participate in the activities with pride so that the message of Swadeshi reaches society and our Swadeshi resolve succeeds.

Patton further said that under the leadership of Prime Minister Narendra Modi, the nation was moving forward with the goal of Swadeshi.

The pledge of Swadeshi is our collective responsibility. Each one of us must make it a part of our daily lives. It is not merely a campaign; it is an expression of our love and devotion towards our motherland, he said.

He urged the people to spread and resolve to every village, every lane, every home, to kindle the flame of Swadeshi in every heart, Har Ghar Swadeshi, Ghar-Ghar Swadeshi. (ANI)

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