Couples can run pillar to post to get the perfect shot for the wedding album, be it hagling from a cliff or getting drenched in the rain.
The results however are at times beautiful and sometimes hilarious.
Remember the viral video of a photographer hanging himself upside down from a tree with his camera to take a photo of a couple from the top?
Now a new video of a wedding photoshoot from Kerala is going viral and it will leave you in splits.
The video, which was shared online by Weddplanner Wedding Studio, shows a couple - Tijin and Silpa, getting ready for their photoshoot near the banks of the Pamba river in Kerala.
As the photographer gets ready to take the perfect shot with water splashed on couple from both sides and the couple starts posing locking eyes and holding a banana leaf on their head, the canoe looses it balance and the couple falls down from the boat.
The hilarious moment was captured on camera by their photographers.
Best part, the idea to rock the boat was the studio’s, and the couple did not even know about it.
The studio told a website, "It was a sudden idea from our head, Roy Lawrence, the chief photographer and owner of the studio.
Our team planned it just at the time of shoot without letting the couple know."
The hilarious moment has the netizens fancy and has received almost 331k views on it.