Rihanna's Fashion Line with LVMH: Here's why is can break records set by famous fashion labels

In one of the most high-profile creative tie-ups to date between a pop star and a luxury group, American singing sensation Rihanna has collaborated with Moët Hennessy Louis Vuitton (LVMH) to create a new luxury clothing and footwear brand. The label is called Fenty, after the singer's full name - Robyn Rihanna Fenty, and will launch in Spring 2019. Here's why no one deserves this prestigious collaboration more than Rihanna

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Shriparna Saha
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