Tendulkar becomes UNICEF's brand ambassador

Indian batting legend Sachin Tendulkar became UNICEF's first brand ambassador for South Asia

Sachin said he was baffled by the statistics on the high number of children dying due to lack of proper hygiene.

Sachin has been involved with the UNICEF for the last 8-10 years.

Sachin along with UNICEF will work in promoting hygiene and sanitation in the region.