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Fiat launches iconic Jeep to India with 2 models in bouquet

Fiat Chrysler Automobiles (FCA) India on Tuesday launches the Jeep brand in the country with two SUV models: Wrangler and Grand Cherokee. While the Wrangler is priced at Rs 71.59 lakh, the Grand Cherokee, which will be available in three variants, will be priced in between Rs 93.64 lakhs and Rs 1.12 crore (ex-showroom price, Delhi). The Italian car-maker also announced its plans to start local production at Ranjangoan plant in Pune from the second quarter of next year.

Prakhar Sharma

30 Aug 2016 14:31 IST

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Fiat launches iconic Jeep to India with 2 models in bouquet

Grand Cherokee comes in three variants: The Grand Cherokee SRT (Rs 1.12 crore), the 3-litre diesel powered Summit (Rs 1.03 crore) and the 3-litre, 8-speed diesel version Limited at Rs 93.64 lakh.

Fiat launches iconic Jeep to India with 2 models in bouquet

The company will open 10 dealerships under the Jeep Destination Store brand in nine cities by the end of this calendar year. The first outlet is live in Ahmedabad from Tuesday while New Delhi and Chennai will come in line next month.

Fiat launches iconic Jeep to India with 2 models in bouquet

“Now, we are providing our Indian customers with access to what Jeep has to offer by launching the Jeep Wrangler, the most capable production 4x4 vehicle in the world and the luxurious Jeep Grand Cherokee, the most awarded SUV of all time,” he said.

Fiat launches iconic Jeep to India with 2 models in bouquet

“We have already invested USD 280 million in Ranjangaon to mobilise our localisation strategy. We are on track with our plans to manufacture and roll out an all-new, premium Jeep SUV from our plant in 2017,” Flynn said. The Jeep’s global vehicle line-up consists of Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited.

Fiat launches iconic Jeep to India with 2 models in bouquet

According to Prince Abhimanyu Singh Alsisar of the Jodhpur royal family, The Jeep came to the country soon after the World War II, when the American army shipped a lot of them from Burma to India. Alsisar is an avid fan of the brand and possesses six vintage Jeeps.